How to Choose a Marketing Partner That Won’t Trap You in a Black Box

Contractor hands passing a ring of keys across a workshop bench next to an open empty black box, a symbol of owning your marketing accounts

Most San Diego business owners who have hired a marketing agency know the feeling. Every month an invoice arrives, along with a report full of charts, and you still cannot say whether the phone rang more because of it. That is the black box: you pay, something happens inside, and you are asked to trust […]