The Art of “Competitive Socializing”: Why Darts and Trivia Are the New Happy Hour

Competitive Socializing

The traditional “Happy Hour”—defined by cheap domestic drafts and awkward small talk—is facing an existential crisis. For generations, the bar was the destination. You went there to sit, drink, and talk. But for the modern consumer, specifically Millennials and Gen Z, “just drinking” is no longer a sufficient value proposition. They are drinking less alcohol, […]