Client Retention Is the New Acquisition: Strategies for LTV Growth

Client Retention Is the New Acquisition: Strategies for LTV Growth

For the last decade, the business world was intoxicated by “Hyper-Growth.” Venture capital flowed freely, and the primary metric of success was “New Logos.” Marketing teams burned cash to acquire customers at any cost, assuming that volume would eventually solve profitability. In 2026, the hangover has set in. With advertising costs (CAC) at all-time highs […]