The Delete Act Explained: Why Third-Party Lead Lists Are Dead in California

The Delete Act Explained: Why Third-Party Lead Lists Are Dead in California

For the last two decades, the data brokerage industry operated like a digital Wild West. Companies could scrape, aggregate, and sell the personal information of millions of Californians with virtually no friction. If a real estate agent or marketer wanted 5,000 phone numbers of “High Net Worth Homeowners in San Diego,” they simply bought a […]