Turning “Lookers” Into “Bookers”: Optimizing Your Website’s Conversion Path

Turning “Lookers” Into “Bookers”: Optimizing Your Website’s Conversion Path

Traffic is vanity; revenue is sanity. There is a silent epidemic plaguing service-based businesses and hospitality brands. You check your Google Analytics and see the numbers climbing. People are visiting your site. They are reading your “About” page. They are browsing your packages. And then? They leave. These are “Lookers”—window shoppers in the digital bazaar. […]