Understanding Google’s Latest Algorithm Update and How It Affects Local Businesses

Introduction: Google’s Latest Update — What Local Businesses Need to Know Every year, Google tweaks its algorithm dozens of times — but every so often, one major update shakes up the entire local search landscape. In 2025, that update is focused on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and intent matching. If you’re a small business […]